Which Colour Palette For Your Website?

What To Consider When Choosing A Colour Palette For A Website?

Once you have decided you require a new website the ball is rolling, and there are many things you need to consider. What are your objectives, which functions are required, content strategy, structure, and design to name a few. However in this article we will be looking at design and in particular, colour palettes for websites.

You may already have a colour palette in your head that you would like to use, however you really do need to step away from what you like, and look at the bigger picture.

According to Satyendra Singh (Department of Administrative Studies, University of Winnipeg, Winnipeg, Canada), (2006) “Impact of color on marketing”-

Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it is important that managers understand the importance of colors in marketing.

What To Consider When Choosing A Colour Palette

Think about who your target audience, think about which colours would appeal to that audience. Colours can also be dictated by industry for example the colour green tends to be connected with environment, such as clean energy. Also consider the contrasts, and how easily the colours are distinguishable from each other. The colours you choose will also be used across other marketing channels so consider how the colour look in print. Always seek opinions on the colours you choose from as many people as you can, or better still work with a professional.

Colours And Their Meanings

Seeing a colour triggers emotions and recognition, but of course we are all different. Therefore it is very difficult to be exact in evidence on how each person will translate a colour.

Hopefully the colours, and their meanings below will help you to come to a decision about which colours you should be choosing for your website colour palette.

  • Black And Gray Black and Gray are widely used within a colour palette for a website, they are neutral and work well with most colours.

  • Red Red is recognised by most of us as danger and warning, however it is also the colour associated with love and passion. Red is used to stimulate, draw someone’s attention, and create urgency and is used by industries such as sport, entertainment, children’s products, and as many of us will acknowledge fire protection.

  • Light Blue It is considered that sky blue gives us the impression of trust, wisdom and freedom, therefore it is widely used by hospitals who wish inspire trust. Light blue is also used widely in a colour palette for Technology and communications. This is why we use light blue in our colour palette at XReflow.

  • Dark Blue Again another colour that we use in our colour palette at XReflow, the emotion stimulated by dark blue is trust, honesty, loyalty and responsibility. This is why many companies within the security, finance, technology sectors choose this colour.

  • Brown Brown is often used by industries such as construction and agriculture, in my mind I think of the earth, ploughing and digging for these industries. The emotions associated are reliability, comfort and natural. Brown is supposed to suppress emotions, create warmth and imply common sense.

  • Orange Orange is a very popular colour palette choice, it is used to give the feeling of fun, draw attention and be fascinating, using the viewers emotions of adventurous, creativity and optimistic.

  • Yellow Similar to orange, but emotions are stronger spontanaity, happiness and positivity. Yellow is often used in the travel and leisure industries, the colour being used to encourage relaxation and energise.

  • Purple Purple is often associated with religion and humanitarian sectors, the colour is used to inspire, give wisdom and power. Emotions triggered are imagination, compassion, and sensitivity.

  • Light Green Emotions connected with light green are growth, fertility and kindness. Light green is often used within the environment and education sectors.

  • Dark Green Dark green is considered safe, stable and reliable, often used by banks, non profit and environment sectors.

  • Pink Is very much associated with females and therefore used widely by women’s products, beauty and fashion, it can also be considered immature and playful. Pink is said to communicate energy, fascinate and encourage creativity.

There are many colour palette combinations to choose from, and it can be a bit mind blowing. But with careful thought, and research you can get the right colour palette for your website.

If you are looking to re brand, or looking to create a new website for a new venture, be sure to get in touch with us at XReflow.

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