Keeping your website in fresh, unique and engaging content is extremely important for a number of different reasons. Search Strategy provide content gene...
Keeping your website in fresh, unique and engaging content is extremely important for a number of different reasons. Search Strategy provide content generation services through our own in house staff, ensuring your project or niche is always well researched and a rich, engaging post is the end result.
It used to be the case that you could simply stuff keywords into a spun article, submit to Google…grab a couple of inbound links and you’re set! Not so anymore. The content needs to be contextual, engaging and fresh. Realistically, you want to be adding new posts as often as possible.
For many of our clients we will add 2-6 brand new, high quality (usually 500-700 words) posts to their news or blog section per month. Once this is done, we move onto the outreach work.
Make It Engaging
The world has changed, you need to make sure the viewer’s attention is grabbed quickly when the title of your article passes them by in a search engine or social media feed..you can’t just get away with “Widgets For Sale Here!” anymore, you need to look at different options and more attention grabbing headlines…looking at the “Widgets For Sale Here!” example..how about the following?
- 5 things you need to know before buying a new widget!
- Widget sales are up 3,000% this year..and here’s why!
- Which celebrities buy which widget, and why
See the difference?
Content has to be attention grabbing, why? Because we want the view to stop, click, read and (with a prevailing wind) share the content on their social feed or blog.
We’re always trying to achieve this mystical “authority” in the search. If Google et al are doing their job properly, they will be providing the most relevant search results for a given term, phrase or behavior. If it turns out your site is the “authority” on that subject matter…guess what…you get the traffic! 🙂
Make It Valuable!
The internet is getting more and more full of meaningless, keyword stuff articles..this makes for really boring reading
We have in house content writers, who spend all day like burying rabbits producing high quality, engaging content..a few examples can be found here. If you’d like us to take a look at your content generation requirements, or perhaps your digital marketing strategy on the whole, please get in touch for a no obligation proposal.